By Madeline C. Gerwick
One of the best-kept secrets of our times has been how astrological cycles correspond to business and daily activities. Imagine being a retailer and knowing which days people will want to part with their money! Or suppose you were a business owner and knew when to expand or contract the business, months or years ahead of time? Or what if you knew when to introduce new products and services so as to maximize their success? All of this cycle information has been available for many years.
Perhaps even more important, what if you knew when NOT to make or implement major decisions? The Wall Street Journal once wrote an article about 1400 businesses, which all started under the same astrological cycle, one that “randomly” occurs 2-3 times per week, and lasts from minutes or hours, to 2 days. The essential meaning of this cycle is “nothing will come of it”, and ALL of them went bankrupt! That cycle is not actually random, but it’s not visible in the usual sense either.
J. Pierpoint Morgan, was a very wealthy American financier at the turn of the century who used astrology for business timing purposes. His use of astrology for investing made him a billionaire, back in the early part of last century when a million dollars was a vast fortune! Walt Disney also used astrological cycles for business purposes. He chose his introduction and opening times for movies and the theme parks based on astrological cycles. He also made millions using this timing tool!
You can successfully use business astrology too, for your major business decisions and actions, by considering certain cycles. These periods affect everyone, and are basic to the successful timing of anything important. There are other complexities, too lengthy to cover, but we’ll look at four basic cycles to monitor.
Before doing so, it’s important to make one concept clear. Planetary movements and positions appear to be synchronous with the energies of the Universe. Therefore we can use the planetary cycles as indicators of the trends and energies here on Earth. However, just as we don’t attribute the cause of the temperature outside to a thermometer, it’s important not to attribute the cause of various conditions and energies here on Earth to other planets and their cycles. They allow us to predict cycles here, but they don’t cause it.
THE GESTATION PERIOD: TIME-Outs or Void Moons
The Moon’s cycle in relation to other planets and the sign that it’s in, is a primary indicator of when to take action and when to wait. Certain times are designed for regrouping and others for action. When decisions are made, or important actions are taken during “gestation or time-out” periods, either nothing happens, or the decision must be remade later. Often this means changing course after spending resources on an erroneous path, or encountering unexpected and difficult consequences.
Examples of public issues that occurred under this gestation period include the Watergate break-in during the 70s. (If not for their ill timing, we might never have known the truth!) In addition, presidential candidates Dewey, Nixon (versus Kennedy in 1960), Goldwater, McGovern and Gore were all nominated for President under this cycle. In 1972 Nixon was elected under this cycle (the term he resigned), and President Ford, a lame-duck president, was sworn in under it. Clinton’s second term was sworn-in during a Time-Out, during which he was nearly impeached. None of these situations came to positive fruition.
Perhaps most striking, all 1400 bankrupt businesses reported on by the Wall Street Journal were started during the Moon’s Time-Out period! Imagine what happens when we sign contracts, pay for ads, trade shows, or other promotional expenses, hire, or call sales prospects during a Time-Out. NOTHING!
Meetings convened under this cycle often fail to make a decision. The key information required is usually missing, misunderstood, or the person with the best understanding of it is not present. When decisions are made anyway, they’re plagued by false starts, mistakes, difficulties, and then finally, remaking the decision later when the missing information becomes available.
A better method would be to make and implement important decisions during action cycles. Imagine not wasting time in meetings that will come to nothing anyway! Imagine not expending resources going down the wrong path! I watched just one company lose millions of dollars by making decisions during these times. Billions of dollars of increased productivity and profit could result from just following this one cycle.
THE CATCH-UP PERIOD: Mercury Retrograde
Three times per year, the planet Mercury appears to move backwards (known as a retrograde) from the Earth’s point of view for 3½ weeks. This planet is associated with communications, transportation, electronic equipment, and of course, computers. Mercury retrograde is a time when we are supposed to catch up, find and fix our mistakes, and clean up before starting something new. If only we humans would schedule catch-up time, our experience of this would be a lot different!
This period is designed for redoing, reworking, rethinking, replanning, and re-communicating. It is ideal for finding all the things that fell through the cracks, didn’t get done, and now must get done. It’s perfect for catching up on paperwork, filing, and finding past mistakes, so they can be corrected. It is, in every sense of the word, time to catch-up, and clean up!
Since we’re always pushing forward, with no time scheduled for this important activity, we often experience the following: Communications become miscommunications and misunderstandings. Transportation becomes difficult, with more delays and accidents than usual. Computers and other electronic equipment break down frequently, and our mistakes come to light. Appointments are missed or rescheduled and, in general, we’re frustrated!
Business-wise, this is a terrible time to sign contracts of any kind. One or both parties may misinterpret the agreement or wish they hadn’t signed, and contracts often have mistakes in them. Contract discussions announced or initiated during this cycle are often fraught with schedule difficulties, misunderstandings, and often fall apart. It’s definitely not the time to start new projects, since the purpose of this cycle is to catch-up. Project schedules run into “Murphy Time”, as mistakes are uncovered and need to be fixed.
Products and services introduced or promoted under this cycle are unsuccessful, in terms of actual sales versus forecasts. Sales can be as much as 40% lower than the forecast. Why? Customers misunderstand what is being offered, or miss the offer (they’re busy catching up too!), and fail to buy it. Equally often, the product is incomplete or ineffective, especially in terms of documentation, or software. The promotion may also “miss the boat” and fail to create desire for the product.
Generally when we look back at these failures, we see that we rushed to market, or to complete our project, in time to fail! We took short cuts that didn’t work, or refused to reconsider previous decisions, even when we were warned otherwise. In short, we used the period inappropriately and paid the price. Sometimes we pay dearly.
Witness the missile test of the previously proposed, national missile defense system that occurred on July 7, 2000, during Mercury retrograde. This test was supposed to be the “defining test” that would allow Defense Secretary, William Cohen to recommend proceeding with the $60 billion system. Instead the test revealed three new problems when the missile didn’t separate from its booster, a decoy balloon failed to inflate, and the rocket tumbled off-course missing its target. This occurred after a two-hour launch delay due to weak batteries that powered electronic signals from the missile to the ground controllers, used to identify where the expected intercept would happen.
The Universe tried to stall this test, but they didn’t heed the warning. If instead they had reworked a few systems, they could have had a successful test after Mercury retrograde was over in a couple of weeks. It’s even likely that someone in engineering knew of the potential glitches, but couldn’t stall the test. After that they had to wait until the next scheduled test in October or November 2000 to determine if the technology could meet the challenge. No recommendation could be made to proceed with the system until it passed the test. Delaying the test a few weeks could have saved months of time!
Travel-wise, Mercury retrograde is often a very difficult period. The major blizzard on the east coast of the United States January 1996 occurred under this period. Not until Mercury started moving forward again, did the snowstorms and flooding finally stop.
Business travel during this period can be difficult. Missed plane connections, lost luggage, and hotel rooms or cars that were never booked, or given away, are much more frequent. Flights might not take off, or leave very late. Miscommunications or non-working, electronic equipment (phones, computers, copiers) make matters worse. Appointments and calls are missed. Messages are lost or misinterpreted. Contracts and negotiations can turn sour. In short, it’s best to stay home.
Imagine working in a company where every fourth month was scheduled for catch-up and rethinking! Impossible you say? Imagine saving thousands and millions of dollars by not pushing forward when you’re supposed to be catching your mistakes! Imagine missing costly schedule delays and hassles, because you’re fixing your old problems and not making new ones! Imagine success, because you’re not “spitting into the wind.” This cycle last occurred from Feb 6 – 28, 2014. It happens next from June 7 – 30, 2014, and again Oct 4 – 25, 2014.
OTHER CYCLES: Venus and Mars Retrogrades
There are two other less frequent cycles, Venus and Mars retrogrades, which correspond to serious business considerations. When the planet Venus retrogrades for six weeks out of every 19-20 months, values are reconsidered, along with contracts, finances, pricing, and relationship needs.
In company charts Venus represents assets and credit, the ability to partner or create business alliances, purchasing, and the company’s contract negotiations. It also represents how well the products and services are approved or accepted by customers. When Venus retrogrades, or appears to move backwards, all of these areas should be reconsidered. Moving forward can have difficult consequences.
Products introduced during this period are much less likely to be accepted by customers due to pricing considerations. Financing may not be available, and assets may be revalued downward. Partnerships, supplier relations, and major business alliances may need to be re-evaluated. It’s also an unfavorable time to start a new company, since the company’s assets may be less than adequate. Taking on new debt should be avoided, since finances usually need to be reconsidered. However, it’s an excellent time to refinance existing loans.
Legal and purchasing contracts signed under this cycle can have unpleasant consequences. Contract negotiations can be difficult and this is a very unfavorable time to buy a new company, division, or rights to a product. A company may pay too much under these circumstances, but it’s not likely to be discovered until it’s too late, and the deal is closed. Or there may be major disputes regarding the price and then the negotiations fall apart completely. Fortunately this cycle happens much less frequently. It last occurred from December 21, 2013 – January 31, 2014. It occurs next July 25 – September 6, 2015.
Another cycle, Mars retrograde, decreases business activity. The purpose of this cycle is to reconsider the motivations of our actions and rethink the company’s strategies and goals for the next two years. While this biennial, ten-week cycle seems very inconvenient, used appropriately it can save companies from throwing a lot of money at bad ideas. Often it coincides with the time companies are about to make mistakes in their directions, activities, or new products. Major disputes can occur between the urge to push forward and the need to reconsider.
Products introduced during this time are like launching battleships to go to war without ammunitions and weapons — very unsuccessful. This is not a time for new beginnings, since all actions, goals, strategies and motivations are up for reconsideration. Consequently new products and services are not well received. Actual sales for new products introduced can be as low as 15% of the forecast, especially if it coincides with Mercury retrograde. What’s really going on is that products or services introduced during this time have one or more of the following issues:
- The product or service isn’t ready for the market or vice versa
- The product or service wasn’t defined correctly for the market.
- Mechanical or quality problems exist with the product.
- The promotion isn’t adequate to create desire and the expected sales for the product.
Test marketing and fixing these problems during Mars retrograde, prior to introduction, can make the difference between success and failure.
Stock prices can also go down during this cycle, especially if a company continues to pursue inappropriate directions or activities. For example, during 1997’s Mar’s retrograde, the software company, Premisys, dropped its price by 75% when investors disagreed with its goals and strategies. Momentum is not viewed as a “good excuse” by the Universe for continuing down a wrong course! The consequences can be serious and can include bankruptcy. This is what happened to Net, Inc. in May 1997, when they tried to transition prematurely from low-tech, cash-generating operations to new, Internet transaction services before they had enough high tech customers. If they had reconsidered their strategy and timing, they could have made a successful transition later. Mars retrograde occurred last from January 23 – April 13, 2012. It occurs in 2014 between March 1 – May 19, 2014.
SUMMARY: Let’s Use Good Timing to Prosper in Peace!
All of these are basic astrological cycles, which have been documented for hundreds and thousands of years. Using good timing is like taking a major journey with a roadmap. How much easier life is, when we’re prepared for the challenges and opportunities ahead! When we use good timing in business, we have fewer losses and better outcomes for our projects, products and services. Best of all, we have the wind at our backs! I challenge you to prosper with ease, as you work in harmony with the natural rhythms of the Universe.
Copyright © 2014, Madeline Gerwick, Polaris Business Guides, LLC
Madeline C. Gerwick is an internationally recognized, business and personal astrologer. She has a BA degree with honors in economics and she’s listed in several Who’s Who books, including Who’s Who in the World. She annually writes The Good Timing Guide, Time Codes for Success. She’s also the co-author of The Complete Idiot’s Guide to Astrology and a contributing author to the business anthology, Einstein’s Business: Engaging Soul, Imagination and Excellence in the Workplace. She provides good timing to many successful businesses and is heard weekly on her radio show, Cosmic Connections with Madeline. She can be reached toll free in Arlington, WA at 877-524-8300 or email her at email@example.com. Please visit her site at www.polarisbusinessguides.com.